‘A stirring social campaign to highlight the issue of homelessness at Christmas has launched by making those who so often go unnoticed impossible to miss.
A video circulated by Adot.com begins with homeless people rummaging in bins only to find what appears to be pieces of wire, which they then wrap around the arms, faces and bodies.
But to the strains of a choir version of Radiohead’s Creep the wires turn out to be bright Christmas lights and transform the images of desperation into something disturbingly beautiful.”
Read more: What will it take to see them? Heart-wrenching advert highlights light of UK's 93,000 homeless at Christmas