‘Tracking people online and showing personalised adverts is already a controversial topic and now Google is set to ruffle feathers further by tracking people in the real world too.
According to reports from tech website Digiday, the search giant is testing a program that would follow users around the high street to see which shops they visit.
Each time a user enters a store of business, Google would be able check to see if that user looked at adverts for that company online beforehand to check the ad’s conversion rate.’
Read more: Now Google wants to follow you on the HIGH STREET: Firm tests tracker that knows where a person is and what they're buying
